Add-On Buying Guide

Do not buy features. Buy leverage.

Add-ons should answer one of four attorney questions: will this win more qualified matters, reduce staff drag, protect client trust, or build owned authority? If the answer is not clear, we recommend skipping it.

Investment review board

What the firm should ask before adding a module

Which bottleneck does it remove?

Which matter type benefits first?

What staff time, ad spend, or lost leads does it offset?

Does the client feel more confident after using it?

The business case

Where add-ons pay for themselves

After-hours inquiries

A serious prospect reaches out at 10:43pm, compares three firms, and signs with whoever responds first.

AI concierge plus smart intake captures facts, sets expectations, and creates a clean lead record before morning.

Document chaos

Clients send PDFs, photos, pay stubs, repair orders, and forms through scattered email threads.

A secure portal and document vault centralize uploads, signatures, status, and attorney-client communication.

Expensive lead sources

Legal paid clicks keep getting more expensive, and every month starts from zero if organic authority is thin.

The authority engine builds an attorney-reviewed article library that compounds search visibility over time.

Staff capacity ceiling

The firm has enough demand, but intake handoff, deadline tracking, and follow-up consume too much admin time.

A staff workspace turns the site into an operating layer with matter pipelines, task ownership, and visibility.

Module by module

What each add-on actually does

Prices are add-on starting points. Final scope depends on practice complexity, portal depth, content volume, and integrations.

Add-on 01

Autonomous AI Intake Concierge

from $1,500

What it is

A practice-trained AI agent that lives on your website and answers the moment someone reaches out — day or night.

What it does

Qualifies leads, answers common questions, requests the right documents, and books consultations 24/7. It never gives legal advice and always confirms a real attorney will follow up. Every conversation creates a clean matter record for your team.

Why it earns its place

The single highest-ROI add-on. Most law-firm inquiries arrive outside office hours, and prospects in crisis retain whoever answers first. Catching even one or two cases a month that would have hit voicemail typically covers the entire build — then keeps earning every month after.

Add-on 02

Article & SEO Authority Engine

from $1,200

What it is

An automated, attorney-reviewed content system that publishes practice articles built to rank.

What it does

Researches and drafts SEO-structured articles around the questions your future clients are actually searching, adds structured data, and builds topical authority over time — with you approving everything before it goes live.

Why it earns its place

Legal clicks are among the most expensive in all of advertising. Every article that ranks is a lead source you stop renting from Google Ads. It compounds: the library keeps pulling in qualified traffic long after it is written, lowering your cost per case month over month.

Add-on 03

Client Portal & Secure Messaging

from $2,000

What it is

A branded, login-protected area where clients and your firm communicate and share files securely.

What it does

Gives clients a private login for document sharing, matter status, and secure messaging — replacing scattered email threads and insecure attachments with one organized, confidential space.

Why it earns its place

Cuts the back-and-forth that eats non-billable staff hours, reduces the risk of a confidentiality slip over email, and makes the firm feel modern and trustworthy — which directly affects whether a prospect signs and whether a client refers.

Add-on 04

Document Vault & E-Signature

from $1,800

What it is

Organized, access-controlled matter files with watermarking, evidence checklists, and in-portal signing.

What it does

Stores and organizes every matter's documents with sensitivity classification and audit trails, and lets clients sign engagement letters and forms directly in the portal — no third-party e-sign subscription required.

Why it earns its place

Retires a recurring e-signature bill, speeds up the engagement-letter-to-signed-client step (faster signing means fewer prospects who drift away), and protects you with a clean chain-of-custody on sensitive files.

Add-on 05

Deeper Staff Workspace

from $2,500

What it is

Role-based staff areas with matter pipelines, firm calendars, and task / assignment tracking.

What it does

Gives each team member the right view and permissions, moves matters through visible pipelines, and keeps tasks, deadlines, and calendars in one place built around how your practice actually runs.

Why it earns its place

Replaces a separate case-management subscription, reduces dropped balls on deadlines (a real malpractice and reputation risk), and lets a small team handle more matters without adding headcount.

Add-on 06

Dedicated Server & Full Ownership

custom quote

What it is

Your system on private, dedicated infrastructure with complete source-code ownership and audit logging.

What it does

Provisions and configures a dedicated server for your firm alone, deploys the system, documents the environment, and hands over sole control — no shared hosting, no platform lock-in.

Why it earns its place

Total control of your data and your client's confidentiality, no noisy-neighbor risk, and an asset you fully own and could hand to any developer or IT team. For firms where confidentiality and independence are non-negotiable, this is the foundation.

Case examples

How this looks inside real practice areas

These are example use cases, not client claims. The point is to show how a module changes the buying experience by matter type.

Family Law

A custody prospect flags safety concerns, uploads existing orders, and starts a protected message thread before the consult.

Portal + Vault + AI Concierge

Criminal Defense

An after-hours arrest inquiry is triaged immediately with charges, court date, bond status, and urgent callback routing.

AI Concierge + Staff Workspace

Personal Injury

A truck-crash lead uploads photos, treatment details, insurance letters, and injury timeline while urgency is highest.

AI Concierge + Vault + Portal

Estate Planning

A high-asset planning client organizes trust documents, advisor contacts, beneficiary details, and signing tasks securely.

Portal + Vault + Dedicated Server

Lemon Law

A vehicle owner uploads repair orders, days-out-of-service history, VIN, warranty details, and manufacturer notices.

AI Concierge + Vault + Workspace

Recommended stacks

Choose a business outcome, not a shopping cart

Compare base packages

from $2,700

Lead Capture Stack

Firms losing calls after hours or spending heavily on paid leads.

AI Intake Concierge
SEO Authority Engine

from $3,800

Trust & Documents Stack

Firms with sensitive documents, signatures, and client communication risk.

Client Portal & Secure Messaging
Document Vault & E-Signature

from $6,300

Operations Stack

Firms that want the website and internal follow-up process working together.

AI Intake Concierge
Client Portal & Secure Messaging
Deeper Staff Workspace

$5,000 all-in tier

Complete Firm Platform

Firms that want every module, private infrastructure, and nothing to add later.

AI Intake Concierge
SEO Authority Engine
Client Portal & Secure Messaging
Document Vault & E-Signature
Deeper Staff Workspace
Dedicated Server & Full Ownership

Honest recommendation rule

We will tell you what to skip.

Premium buyers do not need pressure. They need a scope that makes sense. Add-ons should map to a visible bottleneck, not to a fear of missing out.

Buy AI concierge

when speed-to-lead matters and you cannot personally answer every inquiry.

Buy the portal

when clients need status, messages, and documents in one protected place.

Buy the vault

when signatures, sensitive uploads, or evidence organization slow the firm down.

Buy the workspace

when staff need one operating view for leads, matters, tasks, and deadlines.

Buy dedicated server

when ownership, confidentiality, audit logging, and infrastructure control are non-negotiable.

Skip an add-on

when it does not remove a real bottleneck or improve conversion, trust, search, or staff capacity.

Get the right scope before spending a dollar.

Tell us how your firm runs, what breaks, and what type of client you want more of. We will map the base build, the add-ons worth considering, and the ones that can wait.

Request Project Review