Essential Care
$195/month
Firms that want us to keep the public website secure, backed up, and online.
- Managed application hosting
- Daily backups and uptime monitoring
- Security and dependency patching
- Monthly health report
Pricing
Priced by what you build — never by your practice area.
Every firm starts from the same ladder. Your investment depends on scope — pages, AI, portal depth, content, and hosting — not your niche. One-time pricing for an asset you own, with no payment collected until you approve a written proposal.
Now accepting a limited number of Q4 2026 builds
Tier 1 · The Foundation
Signature Site
A custom-coded website built for one firm — with smart intake and SEO built in from day one.
$2,995
starting investment · one-time
Build time: 3–5 weeks
Best for
Solo attorneys and small firms that need to look established immediately and start capturing leads.
What’s included
- Custom homepage + visual direction designed only for your firm
- Practice-area pages written for your matters and your clients
- Mobile-perfect, fast-loading, accessibility-aware build
- SEO built into the code from day one — structured data, clean markup, speed
- Smart intake form with matter-type routing to the right inbox
- Attorney bio and credibility / reputation sections
- Lightweight CMS so you can edit pages without a developer
- Full source-code ownership transferred after final payment
Why this price
At $2,995, this is a focused custom build for a firm that needs a credible, fast website and a dependable intake path without buying a larger software platform. The scope is deliberately clear, and the commissioned source code is transferred after final payment.
Tier 2 · The Lead Engine
Growth System
Everything in the Signature Site, plus a 24/7 AI intake concierge and a system that converts and books.
$6,500
starting investment · one-time
Build time: 5–8 weeks
Best for
Firms already getting inquiries that need a cleaner way to capture, qualify, and convert them — even after hours.
What’s included
- Everything in the Signature Site
- 24/7 AI intake concierge trained on your practice area
- Consultation booking with calendar-sync-ready flow
- Lead dashboard for the attorney or intake staff
- Secure client document-request flow (no messy email chains)
- Follow-up status, source attribution, and lead tracking
- Speed and conversion tuning across the funnel
Why this price
$6,500 funds the website, intake logic, lead workspace, integration work, and launch QA required for a real conversion system. It is priced below a large legal agency engagement without treating the software and support as throwaway extras.
Tier 3 · The Operating Layer
Most chosenCommand Center
A high-end website plus a private operations portal your team runs the firm from every day.
$12,500
starting investment · one-time
Build time: 8–14 weeks
Best for
Established firms that want custom software they own — client portal, document vault, and staff workspace in one.
What’s included
- Everything in the Growth System
- Branded client portal with secure messaging
- Document vault with sensitivity controls + e-signature
- Role-based staff workspace and matter pipelines
- Firm-wide and per-attorney calendars
- Operations reporting and source/ROI dashboards
- Tailored admin panel built around your practice area
Why this price
$12,500 reflects a custom public website plus authenticated client and staff software, permissions, document workflows, testing, and deployment. It is an operating system engagement, not a brochure-site add-on. Third-party services and ongoing operations remain separately scoped.
Tier 4 · All-In · Exclusive
All-In · ExclusiveThe Firm Platform
Everything we build — no add-ons to buy, on your own private dedicated server, with optional market exclusivity.
from $20,000
scoped custom build · one-time
Build time: 10–16 weeks
Best for
Firms that want the complete asset, full control, and the option to be the only firm in their market with this system.
What’s included
- Everything in every tier — all add-ons included, nothing extra to buy
- Private dedicated server provisioned and configured for your firm
- Full source-code ownership + complete environment documentation
- Audit logging and hardened, confidentiality-first infrastructure
- White-glove content migration from your existing site
- Priority ongoing optimization and a direct line to the build team
- Optional one-firm-per-market exclusivity
Why this price
Private infrastructure, migration, security hardening, integrations, documentation, and a fully tailored operating layer require a real implementation budget. Projects begin at $20,000; the written scope fixes the price before any payment is collected.
Ranges reflect scope and custom development. Exact investment is confirmed in your written recommendation after a short project review. No payment is collected until you approve it.
Managed hosting and care
Own the build. Choose how much help you want operating it.
Source-code ownership does not eliminate hosting, backups, security patching, or support. These optional care plans keep those responsibilities clear. Third-party subscriptions, usage fees, and dedicated hardware are quoted separately when required.
Growth Care
$450/month
Firms that need ongoing site changes and search-performance stewardship.
- Everything in Essential Care
- Up to two hours of content or site changes monthly
- Technical and local SEO monitoring
- Quarterly conversion review
Platform Operations
$950/month
Firms running portals, AI workflows, integrations, or private infrastructure.
- Everything in Growth Care
- AI workflow and integration monitoring
- Portal and application support
- Priority incident response
- Dedicated infrastructure management after scope review
The honest answers
The questions every smart buyer asks before spending.
You should never wire money to an agency you can’t pin down on value. Here is exactly what you are paying for, in plain English.
Why does the Signature Site start at $2,995?
It is a deliberately focused custom build: strategy, design, development, practice-area structure, technical SEO, intake routing, launch QA, and commissioned source-code transfer. It is not a rented theme, and it does not pretend to include a full software platform at a brochure-site price.
What exactly do I get for that price?
A complete, custom-coded marketing site: a homepage and practice-area pages designed only for you, mobile-perfect and fast, with SEO built into the code, a matter-routing intake form, attorney credibility sections, a simple CMS to edit content, and full source-code ownership after final payment. Nothing is a template, and nothing is rented.
Is it worth it compared to a $1,500 freelancer or a $30/month builder?
A low-cost freelancer or builder can be appropriate for a simple presence. BuildNGoLaw is for firms that need a custom brand, conversion-focused structure, dependable intake, technical SEO, launch QA, and a documented handoff. Compare scope, ownership, support, and risk — not only the first invoice.
Is it too expensive for my firm?
The Signature Site is designed for solo and small firms. Larger tiers are genuine software engagements and should be budgeted accordingly. We can phase a roadmap so a firm starts with the public site and adds intake or portal capabilities after the first launch.
What makes it cost what it costs?
Real custom design and development, legal-market copywriting, SEO engineering, security review, launch QA, and documentation. Higher tiers add authenticated software, AI workflows, portal permissions, integrations, and private infrastructure. The price scales with the system and delivery risk, not the practice area.
What if my budget doesn't reach the tier I want?
Start with the Signature Site at $2,995 and add modules through a phased roadmap. We will identify which capability solves the immediate business problem and leave optional software out of the first scope when it does not yet earn its cost.
Is this just static HTML with no CMS?
No. Every tier includes a secure firm admin. Signature Site includes a lightweight CMS for page edits. Higher tiers add article publishing, lead desks, portals, and operations tools. You are not emailing us every text change — explore the live admin demos on each practice example or visit buildngolaw.com/firm-cms-and-admin.
Owned, not rented
What your money buys — and what it never goes toward.
You are paying for
- A one-of-a-kind codebase hand-built for your firm
- Senior custom design and legal-market copywriting
- SEO engineered into the structure from day one
- AI workflows, secure portals, and real software (higher tiers)
- The actual source code, transferred to you to own forever
You are never paying for
- A template thousands of other firms also use
- Monthly platform rent that climbs every year
- A page builder you can never truly own or move
- Plugin licenses and bloated themes you didn't ask for
- Lock-in that holds your website hostage if you leave
No surprises
A payment structure built on trust.
You approve a written scope and a fixed investment before a single dollar moves. Then payment is staged so you are never paying ahead of the work.
50%
Deposit to begin
Reserves your build slot and kicks off design.
25%
At design approval
Paid only once you approve the visual direction.
25%
At launch
Final payment on delivery — then the source code is yours.
Larger engagements can be structured across three milestones — confirmed in the written proposal.
The right build earns its place in the firm’s growth plan.
Attorneys measure value in qualified consultations and retained matters, not page count. We instrument the conversion path so your firm can see what is working, where prospects stop, and what should improve next. Results vary by market, practice area, offer, and follow-up.
Request your written proposalTailor the scope
Add only what moves your bottom line.
Every capability is available as a clearly-priced add-on — or all of them are included in The Firm Platform. Here’s what each one does and why it pays off.
Autonomous AI Intake Concierge
from $1,500
A practice-trained AI agent that lives on your website and answers the moment someone reaches out — day or night.
Article & SEO Authority Engine
from $1,200
An automated, attorney-reviewed content system that publishes practice articles built to rank.
Client Portal & Secure Messaging
from $2,000
A branded, login-protected area where clients and your firm communicate and share files securely.
Document Vault & E-Signature
from $1,800
Organized, access-controlled matter files with watermarking, evidence checklists, and in-portal signing.
Deeper Staff Workspace
from $2,500
Role-based staff areas with matter pipelines, firm calendars, and task / assignment tracking.
Dedicated Server & Full Ownership
custom quote
Your system on private, dedicated infrastructure with complete source-code ownership and audit logging.
Not sure which tier fits? That’s what the review is for.
Tell us about your firm and we’ll recommend the right scope and a fixed investment — in writing, within one business day. No pressure, no payment until you approve it.