Pricing
Priced by what you build — never by your practice area.
Every firm starts from the same ladder. Your investment depends on scope — pages, AI, portal depth, content, and hosting — not your niche. One-time pricing for an asset you own, with no payment collected until you approve a written proposal.
Tier 1 · The Foundation
Signature Site
A custom-coded website built for one firm — with smart intake and SEO built in from day one.
$1,995
starting investment · one-time
Build time: 3–5 weeks
Best for
Solo attorneys and small firms that need to look established immediately and start capturing leads.
What’s included
- Custom homepage + visual direction designed only for your firm
- Practice-area pages written for your matters and your clients
- Mobile-perfect, fast-loading, accessibility-aware build
- SEO built into the code from day one — structured data, clean markup, speed
- Smart intake form with matter-type routing to the right inbox
- Attorney bio and credibility / reputation sections
- Lightweight CMS so you can edit pages without a developer
- Full source-code ownership transferred after final payment
Why this price
At $1,995 this is the easiest yes you'll make for your firm all year — not a $30/month template you rent forever, a custom-coded site with SEO and matter-routed intake built in from day one, and the source code is yours. No procurement process, no board discussion. Approve it on the call and we start building this week.
Tier 2 · The Lead Engine
Growth System
Everything in the Signature Site, plus a 24/7 AI intake concierge and a system that converts and books.
$2,550
starting investment · one-time
Build time: 5–8 weeks
Best for
Firms already getting inquiries that need a cleaner way to capture, qualify, and convert them — even after hours.
What’s included
- Everything in the Signature Site
- 24/7 AI intake concierge trained on your practice area
- Consultation booking with calendar-sync-ready flow
- Lead dashboard for the attorney or intake staff
- Secure client document-request flow (no messy email chains)
- Follow-up status, source attribution, and lead tracking
- Speed and conversion tuning across the funnel
Why this price
$2,550 gets a website that stops being a brochure and starts being a salesperson that never sleeps. Catch a single after-hours inquiry that would have called the next firm and this tier has already paid for itself — everything after that is upside. Fast decision, fast build, fast payback.
Tier 3 · The Operating Layer
Most chosenCommand Center
A high-end website plus a private operations portal your team runs the firm from every day.
$3,500
starting investment · one-time
Build time: 8–14 weeks
Best for
Established firms that want custom software they own — client portal, document vault, and staff workspace in one.
What’s included
- Everything in the Growth System
- Branded client portal with secure messaging
- Document vault with sensitivity controls + e-signature
- Role-based staff workspace and matter pipelines
- Firm-wide and per-attorney calendars
- Operations reporting and source/ROI dashboards
- Tailored admin panel built around your practice area
Why this price
$3,500 one-time replaces the case manager, portal tool, e-sign tool, and scheduler you're paying for monthly — forever — with one system you own outright. Most firms cover this in the first few months just from the subscriptions it retires, before counting a single new client it wins.
Tier 4 · All-In · Exclusive
All-In · ExclusiveThe Firm Platform
Everything we build — no add-ons to buy, on your own private dedicated server, with optional market exclusivity.
$5,000
custom build · one-time · founder-led
Build time: 10–16 weeks
Best for
Firms that want the complete asset, full control, and the option to be the only firm in their market with this system.
What’s included
- Everything in every tier — all add-ons included, nothing extra to buy
- Private dedicated server provisioned and configured for your firm
- Full source-code ownership + complete environment documentation
- Audit logging and hardened, confidentiality-first infrastructure
- White-glove content migration from your existing site
- Priority ongoing optimization and a direct line to the build team
- Optional one-firm-per-market exclusivity
Why this price
$5,000 for the complete system, no add-ons to buy later, on infrastructure that's yours alone — plus the option to be the only firm in your market running it. It's the fastest path to owning the best-built site in town, priced to close in one call, not one board meeting.
Ranges reflect scope and custom development. Exact investment is confirmed in your written recommendation after a short project review. No payment is collected until you approve it.
The honest answers
The questions every smart buyer asks before spending.
You should never wire money to an agency you can’t pin down on value. Here is exactly what you are paying for, in plain English.
Why is this only $1,995?
Because we're earning our reputation one great firm site at a time, not padding a price to look expensive. You still get a custom-coded site — not a $30/month template thousands of other firms also use — with practice copy written for your market, SEO engineered into the structure, a smart intake form, and the source code transferred to you. It's priced so you can say yes today instead of scheduling a third call about it.
What exactly do I get for that price?
A complete, custom-coded marketing site: a homepage and practice-area pages designed only for you, mobile-perfect and fast, with SEO built into the code, a matter-routing intake form, attorney credibility sections, a simple CMS to edit content, and full source-code ownership after final payment. Nothing is a template, and nothing is rented.
Is it worth it compared to a $1,500 freelancer or a $30/month builder?
A freelancer hands you a theme and disappears; a builder locks you into a platform you rent forever and that looks like everyone else. For a few hundred dollars more than either, you get a custom-coded site with SEO built into the structure, a real intake system, and code you own outright — engineered to bring in cases, not just look nice.
Is it too expensive for my firm?
Almost never — that's the point. A solo attorney can approve the Signature Site tier on the spot at $1,995. Firms that want the full operating layer invest more because it's replacing several monthly subscriptions with one owned system, but every tier is built to be an easy, fast yes, not a budget conversation.
What makes it cost what it costs?
Real custom design and development, legal-market copywriting, and SEO engineering — done fast and priced to close, not padded to sound impressive. For higher tiers you're also getting AI workflows, secure portals, and private infrastructure. The price scales only with how much of that you need.
What if my budget doesn't reach the tier I want?
Start with the Signature Site at $1,995 and add modules later as the system proves itself — we'd rather get you moving today than have you wait on a bigger budget. Tell us your range on the call and we'll recommend the smartest place to begin.
Is this just static HTML with no CMS?
No. Every tier includes a secure firm admin. Signature Site includes a lightweight CMS for page edits. Higher tiers add article publishing, lead desks, portals, and operations tools. You are not emailing us every text change — explore the live admin demos on each practice example or visit buildngolaw.com/firm-cms-and-admin.
Owned, not rented
What your money buys — and what it never goes toward.
You are paying for
- A one-of-a-kind codebase hand-built for your firm
- Senior custom design and legal-market copywriting
- SEO engineered into the structure from day one
- AI workflows, secure portals, and real software (higher tiers)
- The actual source code, transferred to you to own forever
You are never paying for
- A template thousands of other firms also use
- Monthly platform rent that climbs every year
- A page builder you can never truly own or move
- Plugin licenses and bloated themes you didn't ask for
- Lock-in that holds your website hostage if you leave
No surprises
A payment structure built on trust.
You approve a written scope and a fixed investment before a single dollar moves. Then payment is staged so you are never paying ahead of the work.
Deposit to begin
Reserves your build slot and kicks off design.
At design approval
Paid only once you approve the visual direction.
At launch
Final payment on delivery — then the source code is yours.
Larger engagements can be structured across three milestones — confirmed in the written proposal.
One retained case usually covers the entire build.
Attorneys measure value in case fees, not website costs. A single retained matter — a mid-value injury settlement, a federal defense retention, two estate plans, one divorce — typically exceeds the cost of the system that captured it. The build is paid once; the system keeps converting for years.
Request your written proposalTailor the scope
Add only what moves your bottom line.
Every capability is available as a clearly-priced add-on — or all of them are included in The Firm Platform. Here’s what each one does and why it pays off.
Autonomous AI Intake Concierge
from $1,500
A practice-trained AI agent that lives on your website and answers the moment someone reaches out — day or night.
Article & SEO Authority Engine
from $1,200
An automated, attorney-reviewed content system that publishes practice articles built to rank.
Client Portal & Secure Messaging
from $2,000
A branded, login-protected area where clients and your firm communicate and share files securely.
Document Vault & E-Signature
from $1,800
Organized, access-controlled matter files with watermarking, evidence checklists, and in-portal signing.
Deeper Staff Workspace
from $2,500
Role-based staff areas with matter pipelines, firm calendars, and task / assignment tracking.
Dedicated Server & Full Ownership
custom quote
Your system on private, dedicated infrastructure with complete source-code ownership and audit logging.
Not sure which tier fits? That’s what the review is for.
Tell us about your firm and we’ll recommend the right scope and a fixed investment — in writing, within one business day. No pressure, no payment until you approve it.